“Sparse but paid” can reinvigorate a stagnant Facebook page, but only if you put the right pieces in place.
Read MoreHow to Execute on the Sparse But Paid Facebook Approach
in Social Media
“Sparse but paid” can reinvigorate a stagnant Facebook page, but only if you put the right pieces in place.
Read MoreThis brand's Facebook strategy was called “sparse.” We call it worthy of consideration.
Read MoreYou want to share a brand or media outlet’s Facebook status update but you want it to look natural. You also want to optimize that share for when your audience is online. Here's what you do!
Read MoreThere is still one feature, already available on Facebook, that we would LOVE to see brought to Instagram.
Read MoreWithout engagement, an audience of any size won’t help you achieve your goals. Focus on the “vanity metrics” if you must, but remember, audiences in and of themselves don’t provide ROI, the way we engage with them does!
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